It's the best of both worlds! How many times have you gone to the grocery store and you don't really want to put your groceries in the pickup bed in fear of everything rolling around and you don't want to put it in the cab because you have passengers? The frunk to the rescue!
Super excited about the frunk. Just last week I had to forgo a stop at Lowe's because I had my mitre saw and table in the bed. Sure would have been nice to lock the saw in the frunk.