Ford Motor Company confirmed that reservations for the all-electric F-150 Lightning pickup truck have surpassed 160,000, less than six months after its debut. The U.S. automaker has been accepting $100 refundable reservations for the vehicle since its unveiling. Ford has seen a high level of consumer interest, bagging 20,000 reservations on the first day, 44,000 by the end of the second day and 120,000 by the end of June. In a second-quarter earnings call in June, CEO Jim Farley said that nearly 75% of those customers were new to Ford. He added that around 40% of people were planning on trading in an internal combustion engine truck, which “it indicates a move a little bit faster to full-size truck [battery electric vehicles] than maybe our optimistic assumptions,” he said.
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