Ford Dealers can not advertise the 2022 F-150 Lightning below MSRP

Ford is telling dealers not to advertise the new F-150 Lightning for less than MSRP in a move that could frustrate buyers looking to get the best deal. According to a bulletin sent yesterday to dealers, the brand won't allow any F-150 Lightning EV prices to be listed for less than sticker price or else risk losing a major subsidy. The rule stems from a Minimum Allowable Advertised Price (MAAP) first implemented with the Mustang Mach-E that has since been extended to the 2022 F-150 Lightning truck. Both models
don't have a traditional invoice price, and running afoul of the rule could result in dealers missing out on a sizable payout from Ford.

Continue reading @ CarsDirect.com

 

[wired]

However, if you know someone...

Ordering from Granger Ford in Iowa

Has anyone placed a reservation with Granger Ford in Iowa? I was talking with one of the guys there and he mentioned they could do $1000 under invoice! If anyone is interested, send me a private message and I'll pass along his contact information.

www.ford-lightning.com

 

[Erik]

Are they also telling dealers not to charge more than MSRP?

 

[Whitetiburon]

Are they also telling dealers not to charge more than MSRP?

Yea.....really that is the issue. I don't mind paying MSRP but for a dealer to tell me he is charging me 10k over MSRP is just not right.

 

[frunk]

If they tell me they charging$2000 over MSRP I am walking. There are a lot to choose from without being robbed