FORD'S ALEXA BUILT-IN ROLLOUT CONTINUES; NEW, ENHANCED CAR CONTROL
PERSONALIZES IN-VEHICLE EXPERIENCES
APR 7, 2022 | DEARBORN, MICH.
Ford and Lincoln’s plans for the industry’s broadest rollout of Alexa
Built-in continue, now offering enhanced Car Control, which allows
vehicle occupants to teach Alexa their preferred voice commands, such
as, “Alexa, my windshield is foggy” to turn on the defroster
New York International Auto Show attendees can see how Alexa helps
make driving easier and more enjoyable, including the first
demonstrations of enhanced Car Control
DEARBORN, MICH., APRIL 7, 2022 – Ford and Lincoln customers with
Amazon Alexa Built-in can now teach Alexa to perform vehicle functions
based on their preferred phrasing thanks to new, enhanced Car Control
capabilities. Ford will treat customers to world-first demonstrations
of the technology at the New York International Auto Show this month.
With enhanced Car Control, customers can tailor Alexa to their natural
way of speaking, and personalize Alexa to suit their everyday
vocabulary. For example, if they say, “Alexa, I’m cold,” Alexa will
ask what action should be taken, such as: “I can increase the
temperature by 5 degrees or turn off the AC. What should I do?”
Similarly, customers can teach Alexa personalized phrases to use with
their familiar voice commands, such as, “Alexa, set the AC to full
blast,” or “Alexa, set the temperature to cozy.” In this case, Alexa
will recognize the supported voice command pattern and seek
clarification from the customer to learn what “full blast” or “cozy”
means to them specifically.
This feature, which leverages Alexa’s teachable AI technology, adds to
what is planned to be the auto industry’s broadest rollout of the
Alexa Built-in hands-free experience, with Ford and Lincoln uniquely
offering complimentary access to key Alexa features for up to three
years. This rollout began with the 2022 F-150, Bronco, Mustang Mach-E,
Edge, newly launched Expedition, Nautilus and newly launched Navigator
– soon expanding to the 2022 F-150 Lightning™. Vehicles with Alexa
Built-in will automatically include enhanced Car Control functionality
when available.
“Ford pioneered SYNC in-vehicle voice technology, and Amazon’s Alexa
voice AI continues to advance the industry with more innovative,
personalized experiences,” said Yvonne Gloria, supervisor, Ford Core
Speech Technology. “We are making it even easier for drivers to stay
focused on driving by using more voice commands because you can now
train your vehicle to do tasks based on your preferences and how you
naturally speak.”
Ford followed the breakthrough SYNC launch by being first to bring
Alexa to vehicles in 2017, and today continues to expand customer
choice as nearly 80 percent of American consumers say they want the
same voice service in their car as they do at home, according to JD
Power[1].
“We are always working to improve the in-cabin experience, and core to
that is making it easier for customers to naturally interact with
Alexa,” said John Scumniotales, GM and director for Amazon Smart
Vehicles. “The enhanced Car Control features offer customers a new
level of personalization—and demonstrating this functionality with
Ford is an important step toward our vision of conversations with
Alexa feeling as familiar as speaking with a family member or friend
sitting in the passenger seat.”
Starting next week, New York International Auto Show attendees can
visit the Ford stand to see the world-first enhanced Car Control
demonstrations in the soon-to-launch F-150 Lightning electric pickup.
The Alexa experience will also be demonstrated in a Ford Expedition
during public show days, April 15-24, 2022.
The demonstrations also will show how customers driving Ford or
Lincoln vehicles can use Alexa to listen to music, navigate, control
smart home devices, add items to a shopping list, and more. Alexa
capabilities delivered through available SYNC 4 Technology with
enhanced voice technology provide the convenience of hands-free,
voice-initiated interactions – minimizing the need for drivers to view
or touch screens and helping them keep their hands on the wheel and
eyes on the road. Customers can interact with their vehicles naturally
and say things like, “Alexa, find the closest gas station”, or “Alexa,
play my road trip playlist” or, “Alexa, call Mom.”
Ford customers can access the benefits of Amazon’s world-class voice
AI and intelligent features both inside and outside their vehicle.
Combined with the FordPass Alexa skill3 – which customers can continue
to use to control vehicle functions such as start4/stop engine, lock
and unlock doors, check vehicle range or tire pressure all from the
comfort of their home – Ford is bringing smart homes and connected
vehicles closer together.
1 Access to Alexa requires an Amazon account, SYNC 4®, FordPass
Connect, and complimentary Connected Service activated through the
FordPass App (see FordPass Terms for details). Eligible 2022 Ford
vehicles receive three years of access to Alexa Built-in and 30-days
of complimentary streaming media services that begin on the new
vehicle warranty start date, after which fees apply. See your Ford
account for information. Connected service and features depend on
compatible AT&T network availability. Evolving technology/cellular
networks/vehicle capability may limit functionality and prevent
operation of connected features. FordPass App, compatible with select
smartphone platforms, is available via a download. Message and data
rates may apply. Amazon, Alexa and all related marks are trademarks of
Amazon.com, Inc. or its affiliates.
2 https://developer.amazon.com/en-US/...rs-in-the-us-and-germany-want-the-same-voice-
3 Requires FordPass™ Connect and FordPass Connect Service
4 Automatic transmission vehicles only
5 Requires power door locks
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn,
Michigan, that is committed to helping build a better world, where
every person is free to move and pursue their dreams. The company’s
Ford+ plan for growth and value creation combines existing strengths,
new capabilities and always-on relationships with customers to enrich
experiences for and deepen the loyalty of those customers. Ford
designs, manufactures, markets and services a full line of connected,
increasingly electrified passenger and commercial vehicles: Ford
trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.
The company is pursuing leadership positions in electrification,
connected vehicle services and mobility solutions, including
self-driving technology, and provides financial services through Ford
Motor Credit Company. Ford employs about 183,000 people worldwide.
More information about the company, its products and Ford Motor Credit
Company is available at corporate.ford.com.
PERSONALIZES IN-VEHICLE EXPERIENCES
APR 7, 2022 | DEARBORN, MICH.
Ford and Lincoln’s plans for the industry’s broadest rollout of Alexa
Built-in continue, now offering enhanced Car Control, which allows
vehicle occupants to teach Alexa their preferred voice commands, such
as, “Alexa, my windshield is foggy” to turn on the defroster
New York International Auto Show attendees can see how Alexa helps
make driving easier and more enjoyable, including the first
demonstrations of enhanced Car Control
DEARBORN, MICH., APRIL 7, 2022 – Ford and Lincoln customers with
Amazon Alexa Built-in can now teach Alexa to perform vehicle functions
based on their preferred phrasing thanks to new, enhanced Car Control
capabilities. Ford will treat customers to world-first demonstrations
of the technology at the New York International Auto Show this month.
With enhanced Car Control, customers can tailor Alexa to their natural
way of speaking, and personalize Alexa to suit their everyday
vocabulary. For example, if they say, “Alexa, I’m cold,” Alexa will
ask what action should be taken, such as: “I can increase the
temperature by 5 degrees or turn off the AC. What should I do?”
Similarly, customers can teach Alexa personalized phrases to use with
their familiar voice commands, such as, “Alexa, set the AC to full
blast,” or “Alexa, set the temperature to cozy.” In this case, Alexa
will recognize the supported voice command pattern and seek
clarification from the customer to learn what “full blast” or “cozy”
means to them specifically.
This feature, which leverages Alexa’s teachable AI technology, adds to
what is planned to be the auto industry’s broadest rollout of the
Alexa Built-in hands-free experience, with Ford and Lincoln uniquely
offering complimentary access to key Alexa features for up to three
years. This rollout began with the 2022 F-150, Bronco, Mustang Mach-E,
Edge, newly launched Expedition, Nautilus and newly launched Navigator
– soon expanding to the 2022 F-150 Lightning™. Vehicles with Alexa
Built-in will automatically include enhanced Car Control functionality
when available.
“Ford pioneered SYNC in-vehicle voice technology, and Amazon’s Alexa
voice AI continues to advance the industry with more innovative,
personalized experiences,” said Yvonne Gloria, supervisor, Ford Core
Speech Technology. “We are making it even easier for drivers to stay
focused on driving by using more voice commands because you can now
train your vehicle to do tasks based on your preferences and how you
naturally speak.”
Ford followed the breakthrough SYNC launch by being first to bring
Alexa to vehicles in 2017, and today continues to expand customer
choice as nearly 80 percent of American consumers say they want the
same voice service in their car as they do at home, according to JD
Power[1].
“We are always working to improve the in-cabin experience, and core to
that is making it easier for customers to naturally interact with
Alexa,” said John Scumniotales, GM and director for Amazon Smart
Vehicles. “The enhanced Car Control features offer customers a new
level of personalization—and demonstrating this functionality with
Ford is an important step toward our vision of conversations with
Alexa feeling as familiar as speaking with a family member or friend
sitting in the passenger seat.”
Starting next week, New York International Auto Show attendees can
visit the Ford stand to see the world-first enhanced Car Control
demonstrations in the soon-to-launch F-150 Lightning electric pickup.
The Alexa experience will also be demonstrated in a Ford Expedition
during public show days, April 15-24, 2022.
The demonstrations also will show how customers driving Ford or
Lincoln vehicles can use Alexa to listen to music, navigate, control
smart home devices, add items to a shopping list, and more. Alexa
capabilities delivered through available SYNC 4 Technology with
enhanced voice technology provide the convenience of hands-free,
voice-initiated interactions – minimizing the need for drivers to view
or touch screens and helping them keep their hands on the wheel and
eyes on the road. Customers can interact with their vehicles naturally
and say things like, “Alexa, find the closest gas station”, or “Alexa,
play my road trip playlist” or, “Alexa, call Mom.”
Ford customers can access the benefits of Amazon’s world-class voice
AI and intelligent features both inside and outside their vehicle.
Combined with the FordPass Alexa skill3 – which customers can continue
to use to control vehicle functions such as start4/stop engine, lock
and unlock doors, check vehicle range or tire pressure all from the
comfort of their home – Ford is bringing smart homes and connected
vehicles closer together.
1 Access to Alexa requires an Amazon account, SYNC 4®, FordPass
Connect, and complimentary Connected Service activated through the
FordPass App (see FordPass Terms for details). Eligible 2022 Ford
vehicles receive three years of access to Alexa Built-in and 30-days
of complimentary streaming media services that begin on the new
vehicle warranty start date, after which fees apply. See your Ford
account for information. Connected service and features depend on
compatible AT&T network availability. Evolving technology/cellular
networks/vehicle capability may limit functionality and prevent
operation of connected features. FordPass App, compatible with select
smartphone platforms, is available via a download. Message and data
rates may apply. Amazon, Alexa and all related marks are trademarks of
Amazon.com, Inc. or its affiliates.
2 https://developer.amazon.com/en-US/...rs-in-the-us-and-germany-want-the-same-voice-
3 Requires FordPass™ Connect and FordPass Connect Service
4 Automatic transmission vehicles only
5 Requires power door locks
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn,
Michigan, that is committed to helping build a better world, where
every person is free to move and pursue their dreams. The company’s
Ford+ plan for growth and value creation combines existing strengths,
new capabilities and always-on relationships with customers to enrich
experiences for and deepen the loyalty of those customers. Ford
designs, manufactures, markets and services a full line of connected,
increasingly electrified passenger and commercial vehicles: Ford
trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.
The company is pursuing leadership positions in electrification,
connected vehicle services and mobility solutions, including
self-driving technology, and provides financial services through Ford
Motor Credit Company. Ford employs about 183,000 people worldwide.
More information about the company, its products and Ford Motor Credit
Company is available at corporate.ford.com.
