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Ford cuts F-150 Lightning prices, taking the cheapest model under $50,000
The electric F-150 just got a lot cheaper.
www.theverge.com
Ford cuts price of Lighting by $10,000
- Thread starter frunk
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www.theverge.com
Ford announced price cuts for its F-150 Lightning truck that will reduce the listed price on some trims by almost $10,000. The company’s most affordable “Pro” trim is reduced from its previous MSRP of $59,974 to $49,995, and its highest “Platinum” with extended-range battery has dropped from $98,074 to $91,995.
The new prices aren’t the lowest the F-150 Lightning has been. At launch, the base Pro trim was announced at $40,000, but only a few were made at that price. And opting for an extended-range battery added $10,000 to the original $52,974 price of the XLT edition. Now, the same model’s MSRP starts at $69,995.
News of the price drops comes after we reported last month that many Ford F-150 Lightning reservation holders canceled their preorders. The original prices of the all-electric truck enticed enough customers that Ford closed initial reservations when it reached 200,000 preorders last year.
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/24792395/F_150_Pricing.jpg "Chart of all F-150 Lightning models with new and old pricing.")
Image: Ford
By August, Ford reopened its orders with prices that were about $7,000 higher than they were initially. The Lightning’s price jumped two more times that year — in October and again in December — taking the starting price for the all-electric truck to almost $56,000. Now, prices are dropping back to around what they were in August. Ford also just dropped prices on its Mustang Mach-E in May.
The new price cuts come after Tesla announced the first Cybertruck built at its factory in Texas. Tesla’s pickup truck had seen many delays, and Ford CEO Jim Farley had taken jabs at rival CEO Elon Musk for the slow production process. Farley would later warm up to Musk and agree to adopt the Tesla NACS charging port.
Ford said that price cuts are possible thanks to improvements at its Rouge Electric Vehicle Center in Michigan. The company has an annual target of building 150,000 Lighting trucks once the plant reopens this fall. Ford also says that improved battery raw material costs are also to thank for the price decrease.
The electric vehicle market is currently in a period of high inventory and cooled demand, with many dealerships reportedly holding on to more than 90 days’ worth of stock. This follows a long period of high demand from the previous couple of years where it was difficult to find stock of most major EVs on the market — including Ford’s Mach-E and F-150 Lightning.
The new prices aren’t the lowest the F-150 Lightning has been. At launch, the base Pro trim was announced at $40,000, but only a few were made at that price. And opting for an extended-range battery added $10,000 to the original $52,974 price of the XLT edition. Now, the same model’s MSRP starts at $69,995.
News of the price drops comes after we reported last month that many Ford F-150 Lightning reservation holders canceled their preorders. The original prices of the all-electric truck enticed enough customers that Ford closed initial reservations when it reached 200,000 preorders last year.
Image: Ford
By August, Ford reopened its orders with prices that were about $7,000 higher than they were initially. The Lightning’s price jumped two more times that year — in October and again in December — taking the starting price for the all-electric truck to almost $56,000. Now, prices are dropping back to around what they were in August. Ford also just dropped prices on its Mustang Mach-E in May.
The new price cuts come after Tesla announced the first Cybertruck built at its factory in Texas. Tesla’s pickup truck had seen many delays, and Ford CEO Jim Farley had taken jabs at rival CEO Elon Musk for the slow production process. Farley would later warm up to Musk and agree to adopt the Tesla NACS charging port.
Ford said that price cuts are possible thanks to improvements at its Rouge Electric Vehicle Center in Michigan. The company has an annual target of building 150,000 Lighting trucks once the plant reopens this fall. Ford also says that improved battery raw material costs are also to thank for the price decrease.
The electric vehicle market is currently in a period of high inventory and cooled demand, with many dealerships reportedly holding on to more than 90 days’ worth of stock. This follows a long period of high demand from the previous couple of years where it was difficult to find stock of most major EVs on the market — including Ford’s Mach-E and F-150 Lightning.
onebadjon
New member
New Member as of 07/23/23. Purchased a 2023 Lighting on 07/20/23, at the "New" MSRP, plus got $500 rebate and a $1000 incentive. Called the dealer on the 17th, took them until the 20th to confirm the new pricing that corporate allowanced. A happy new owner.
Congrats on getting a new Lightning for a great price and welcome to the forum!
I ordered my Lariat Extended Battery with Max Tow last year and it arrived 10 days ago but thankfully I was in Europe on vacation so I could not pick it up until this last weekend and was pleasantly surprised with the $8500 price cut. Plus my Shelby super duty valuation was much higher than the 82K Lightning so I paid no tax. Ended up with 30K in my pocket for a vastly superior truck IMO.
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That was lucky! Hopefully, that good fortune came close to paying for your vacation.
