Ford F-150 Lightning Survey Hints At Pricing Strategy For Each Trim

Dragoon

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Jun 7, 2021
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Motor1.com reach out to Ford about the questionnaire. "Results from this survey will help us understand consumers' demand for various models, options, and accessories. This survey is not representative of final pricing or feature availability," spokesperson Emma Berg told Motor1.com.

Still, we can at least use these numbers as a rough guide for what Ford has in mind for the Lightning's pricing.

Ford F-150 Lightning Survey Pricing​

Trim LevelPricePrice After Tax Credit
Pro$39,974$32,474
XLT$52,974$45,474
XLT + Premium Package$56,774$49,274
Lariat$64,474$59,974
Lariat + Premium Package$79,474$71,974
Platinum$89,874$82,374

In addition, the survey outlines the price of the major options. The extended-range battery is $10,000 on the Pro trim level or $7,000 XLT, XLT with Premium Package, and Lariat. Opting for it also gets buyers an 80-amp charging wall box. Plus, there is an increase to 563 horsepower (420 kilowatts) rather than 426 hp (318 kW). This lets the pickup hit 60 miles per hour (96 kilometers per hour) in the mid-4-second range. The equipment is standard on the Lariat with Premium Package and Platinum.

 
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