Reuters: Ford's fleet customers send mixed signals on electric vehicles

2022-f150-lightning-silver.jpg

DETROIT, Oct 21 (Reuters) - Ford Motor Co (F.N) sees a robust market for electric trucks and vans by 2030, but it is facing some early pushback from commercial customers that are a key audience for the automaker's new F-150 Lightning and E-Transit, a top executive said on Thursday. The Lightning pickup and E-Transit van "are targeted at real people doing real work," said Ted Cannis, chief executive of Ford Pro, at the Reuters Events Automotive Summit. But some of those potential fleet buyers are taking a "wait and see" attitude, partly from a lack of experience with electric vehicles and partly from a lack of clarity on government policy and regulations around EVs.

Continue Reading @ https://www.reuters.com/business/au...ed-signals-electric-vehicles-exec-2021-10-21/
 

Jenja

New member
Aug 24, 2021
13
5
Pacific Northwest

DETROIT, Oct 21 (Reuters) - Ford Motor Co (F.N) sees a robust market for electric trucks and vans by 2030, but it is facing some early pushback from commercial customers that are a key audience for the automaker's new F-150 Lightning and E-Transit, a top executive said on Thursday. The Lightning pickup and E-Transit van "are targeted at real people doing real work," said Ted Cannis, chief executive of Ford Pro, at the Reuters Events Automotive Summit. But some of those potential fleet buyers are taking a "wait and see" attitude, partly from a lack of experience with electric vehicles and partly from a lack of clarity on government policy and regulations around EVs.

Continue Reading @ https://www.reuters.com/business/au...ed-signals-electric-vehicles-exec-2021-10-21/
Even if true, Ford will have more orders than they can pump out for the foreseeable future.
 

Ted000

New member
Jul 12, 2021
13
7
Wisconsin
What I find interesting in that article is that it says the 150,000 reservations are for both fleet and retail sales.
 
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